FOUNDER'S STORY FORMULA

Write your backstory to attract dream clients with my bestselling plug-and-play template!

BUY NOW FOR $97

Give people THE reason to do business with you and your brand.

  • Position your client or customer as the hero of their own journey, and you as their guide
  • Show them why they should work with YOU over somebody else with similar offers
  • Give them a glimpse of what their lives will look like thanks to the transformation you will help them to achieve

Do you clam up when it's time to "share your story" or sell your offers?

There's an art and a science to writing your story authentically and make it easy for people to say YES to working with you.

The Founder's Story Formula is your master doc for crafting & leveraging your story that sells!

STEAL THE EXACT TEMPLATE MY CLIENTS ARE USING FOR THEIR BRAND BOOK INTRODUCTION

I'll also show you how to repurpose it for your website copy, bio, social media posts, email broadcasts, and lead magnets!

The Mad Libs-style template will generate consistent messaging across your marketing that touches on the things you need to build an audience, like your story, your mission, your values, pain points, desires, and benefits.

FOUNDER'S STORY FORMULA

Get instant access to the strategy and template to write your backstory in just 2–3 hours!

SPRINT 1: THE GOAL AND THE PROBLEM

We articulate the gap between where your audience is now and where they want to be.

SPRINT 2: YOUR EXPERIENCE WITH THE PROBLEM

Whether your clients or you personally overcame the problem you solve, let's tell a story about it!

SPRINT 3: HOW YOU OVERCAME THE PROBLEM

We'll get your audience hyped up about your (or your past clients') success!

SPRINT 4: WHY THIS IS *YOUR* PURPOSE

Time to reveal exactly why you're so good at what you do... because you ARE the expert!

SPRINT 5: ENCOURAGEMENT AND CALL TO ACTION

You've got your audience excited about achieving their goals. Now invite them to take the next step with you.

Jessica Andersen

ABOUT MOI

Bonjour, I'm Jessica.

For 4+ years, I've strategized Brand Books from idea to publication and beyond.

I love building endlessly repurposable evergreen assets like Brand Books.

I developed the Founder's Story Formula for my 1:1 clients who were staring at a blinking cursor when it came time to write their Brand Book Introduction.

The Founder's Story Formula is a bestseller for good reason: my clients are leveraging it for all their brand storytelling (think online profiles/bios, social media content, email sequences, and more!).

UNCOVER AND ARTICULATE YOUR UNIQUE FOUNDER'S STORY THIS WEEK—IN 30 MINUTES A DAY!

Buy now for $97!

  • 12-month access to content in the portal
  • 6 bite-sized lessons you can complete in 2–3 hours
  • Brainstorm and write inside the fillable Google Doc
  • Short video explainers (under 5 mins each)
  • Instant access so you can write your Founder's Story and start sharing it asap!
BUY NOW

The fine print: YOUR PURCHASE IS NONREFUNDABLE.

Founder's Story Formula is a digital product available for instant access and contains a downloadable template. We therefore have a strict No Refunds policy for this product.

WHAT ARE YOU DOING 1 WEEK FROM NOW?

Still struggling to explain why what you do is different? Or attracting dreamboat clients with your shiny new Founder's Story?

ENROLL NOW