Brand Book Bootcamp is for YOU if:

YOU DON'T WANT TO SPEND YEARS WRITING.

Truthbomb: It will take you years to write your book without the proper support, accountability, and feedback.

The container for this service is 6 months by design. I am going to take you by the hand and show you how easy it is to plug your ideas into my templates and write a succinct, impactful book (NOT epic poetry... a quick win for your readers in a conversational tone... you, on the page).

YOU FEEL COMPELLED TO SHARE YOUR BRAND OR BIZ MISSION IN BOOK FORM.

You're an established entrepreneur with experience creating content for social media.

You don't need a writing degree. You should have a clear idea on whom your business serves and how. You should feel excited about the prospect of having your very own Brand Book, and willing to put in the effort to write it yourself (with my help!).

YOU WANT TO MAKE BANK ON YOUR BRAND BOOK.

You're not alone—ROI is the #1 question I get asked!

There's intangible ROI (like the transformative and often therapeutic experience of writing a book, and the joy of serving your audience in an accessible way) and tangible ROI (making your money back). A Brand Book is another "loss leader" in your offer suite: done right, it will sell your high-ticket offers on the back end.

YOU'RE READY TO TAKE ACTION.

Pros don't wait to be inspired. They design their own inspiration.

Brand Book Bootcamp is designed to push you, and you will rise to the challenge. This book is for your BUSINESS. It's your job to grow your business, so it's your job to write the book NOW that will make sales for you on autopilot in a matter of months, not years. I will give you everything you need to know what to write about. Waiting around for inspiration to strike is for amateurs, not entrepreneurs.

YOU'RE WILLING TO GET SCRAPPY AND LET GO OF PERFECTIONISM.

It's totally fine if this is your first time writing a book!

Most of my editing clients for the past 3+ years have been first-time authors. They were self-taught, and they had both the desire and the drive to write one hell of a Brand Book. If they can do it, so can YOU! I will give you feedback every step of the way.

YOU'RE WILLING TO TRUST THE PROCESS.

If you can write content for social media, you can write a Brand Book.

I get that it's hard to talk about yourself. This isn't a term paper or a corporate white paper. You'll write in an easy, conversational tone. I will help you craft your Founder's Story by interviewing you with strategic questions to draw out the right prose for your Introduction.

YOU WANT A COMPLETE SYSTEM TO PLAN AND WRITE YOUR BOOK.

Unless you're writing a fiction novel, I promise your Brand Book idea will fit into 1 of the 4 types of Brand Books I've identified in 4+ years as an editor on these books.

Strategize with me on our first call, the Brand Book Blueprint call, and I will coach you on how to identify your type of Brand Book.

YOU CAN DEVOTE 1–3 HOURS PER WEEK ON YOUR BOOK.

Let me be clear: making time in your schedule will be our first order of business inside Brand Book Bootcamp.

My content planning system will make room in your schedule AND give you tons of ideas for content that seeds the launch of your book without having to reinvent the wheel.

YOU PLAN ON SELF-PUBLISHING YOUR BOOK.

This service is NOT intended for folks who wish to get a book deal from a traditional publisher.

(Traditional publishers just want to see your book plans, so you should not write your manuscript before submitting to them.) After Brand Book Bootcamp, you should self-publish your book on your website and/or with another retailer such as Amazon, Barnes & Noble, etc.